Param
A few things we’ve put into the world

Our work. Out in the real world.

Different businesses. Different challenges. Different ways of solving them.

Here’s a selection of the strategy, creativity and campaign work we’ve done — presented with the thinking behind it, not just the finished picture.

Different businesses. Different ways of solving them.

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Client names are withheld where required. Some visuals may be illustrative where original assets cannot be shared.

A globe with route pins and a hand placing a marker
01
CategoryPerformance Marketing
IndustryTravel & Tourism
RoleCampaign Strategy & Execution

A campaign is only as useful as the business it brings in.

We worked on a travel campaign designed to connect the offering with the right audience and a timely purchase opportunity.

The focus was on bringing together campaign planning, audience targeting and communication around a clear commercial objective.

Reported outcome₹10 lakh

in revenue in the first month of work, despite a limited existing digital presence.

The takeaway: A clear offer, relevant timing and coordinated execution can change what digital marketing contributes to a business.

A hand holding a skincare bottle inside a leather handbag
02
CategorySocial Media & Content
IndustryConsumer Products
RoleContent Strategy & Campaign Execution

Sometimes, the product isn’t the whole story.

We worked on emotionally driven marketing communication to help a product brand create a more engaging social media presence.

The creative direction focused on giving the audience something to connect with, rather than relying entirely on product-led communication.

Reported outcome10,000+

followers gained and a 40% increase in engagement rate within two months.

The takeaway: People don’t engage with products alone. They engage with what those products mean to them.

03
CategoryPerformance Marketing
IndustryHospitality
RoleCampaign Strategy & Optimisation

The goal wasn’t to make the place look desirable. It was to help drive bookings.

We worked on digital marketing for a hospitality business, with campaigns designed to support bookings and improve the commercial contribution of paid media.

Reported outcome8×

return on ad spend in the first two months.

The takeaway: The creative, audience, offer and booking journey need to work together.

A houseboat on the Kerala backwaters
04
CategoryPaid Campaigns
IndustryTravel & Tourism
RoleCreative, Targeting & Campaign Optimisation

Find the angle. Test the message. Improve the campaign.

This project involved developing campaign creatives, ad messaging and audience targeting, followed by ongoing optimisation.

Reported outcome4×

ROAS in under five weeks, with 8×–10× ROAS reported on subsequent ads.

The takeaway: A campaign launch is a starting point. Performance gives you information about what to do next.

A warm, light-filled living room with a leather sofa
05
CategoryBranding
IndustryReal Estate
RoleIdentity & Creative Development

A brand needs to look like itself everywhere.

Our brand identity work explores how visual systems, typography, colour, graphic elements and communication can come together to create a coherent identity.

Selected projects can be presented through identity boards, visual applications, campaign assets and other approved creative work.

The takeaway: A brand identity isn’t just a logo. It’s a system for showing up consistently.

06
CategoryContent & Creative
IndustrySelected projects
RoleContent Strategy, Copy & Production

The idea matters. So does how it gets made.

From long-form educational content to short-form social media and advertising assets, our work spans the process of turning a communication objective into finished creative.

Selected scripts, videos, campaign assets and visual applications will be shown here, with client identities removed wherever required.

The takeaway: Strong creative needs both a clear point of view and thoughtful execution.

Ready when you are

Have a problemworth solving?

Tell us what you’re working towards. We’d love to understand the challenge before we start talking about the deliverables.

Let’s talk about your project ↗